Product Marketing Manager - Entertainment and Media Industry Opportunity
Amplify - Entertainment and Media Industry
: $192,290.00 - $192,290.00 /year *
: Advertising/Marketing/Public Relations
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roduct Marketing Manager, Elementary ELAA pioneer in K12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help all students build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than three million students in all 50 states. For more information, visit amplify.com.Amplify is seeking a Product Marketing Manager to join our team. The Product Marketing Manager will serve as a product expert, the voice of the customer, and an internal evangelist for Amplifys elementary English Language Arts curriculum.The ideal candidate will have experience marketing products and working cross-functionally to achieve strong results. We are looking for someone with a passion for education and English Language Arts. This role reports to the Director of Marketing, Early Literacy and is a central role on a fast-paced team that partners regularly with colleagues in Product, Sales, Marketing, and Partner Success.***This position will ideally be seated in our Brooklyn, NY headquarters. Candidates not in NYC but with the appropriate work experience will be considered to work remotely.Responsibilities of the Product Marketing Manager:Writing and developing sales and marketing assets. The Marketing Manager will create and revise materials such as sell sheets, brochures, and sales decks, effectively integrating the key marketing messages for Amplifys elementary ELA program.Develop and refine product messaging. The Marketing Manager will work with stakeholders to craft the messaging and strategic positioning for Amplify elementary ELA program, applying the messaging consistently across all channels.Planning and executing marketing campaigns. The Marketing Manager will drive new business opportunities through integrated marketing campaigns. The Marketing Manager will be responsible for the entirety of the campaigns, from ideation to execution. The Marketing Manager will identify opportunities within the strategic direction of the business and propose courses of action.Serving as a product expert. The Marketing Manager will use their expertise and product knowledge to deliver effective sales training, answer in-depth product questions, and craft competitive talking points. The Marketing Manager will also serve as an expert in the market landscape to inform the product roadmap and sales strategy.Maintaining program page on corporate website and sales portal. The Marketing Manager will be responsible for ensuring content on the corporate website is accurate and effective, as well as managing the internal library of sales and marketing assets.Tracking campaign performance. The Marketing Manager will be responsible for working with Digital Marketing to track performance and compile reports to be shared with internal stakeholders.Basic Qualifications of the Marketing Manager:Bachelor's Degree or equivalent experience3+ years of educational technology or publishing industry experience2+ years of experience writing and editing marketing materials1+ years of experience gathering and interpreting data for marketing campaignsExperience effectively communicating and partnering with stakeholders in Marketing, Sales, Product, and Partner SuccessAmplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.Amplify Education, Inc. is an E-Verify participant.