Reporting to the head of digital marketing, this role will be responsible for the day-to-day management of email marketing initiatives as well as analytics & reporting. As the company develops their communication toolkit, this person will also be responsible for implementing promotions across the site and the app (banners, push notifications), as well as exploring new CRM tools (SMS marketing, customer data platform).
Management of the day-to-day execution of the email marketing strategy and calendar
Manage the delivery of each scheduled email, from content creation, to build, test, approvals, and deployment
Manage email program performance reporting on a weekly basis as well as a monthly trends and insights to provide data driven recommendations for future email program deployments
Develop efficiencies in the current email execution process, and optimize the daily email contact strategy to drive more value back to the business
Develop email segmentation and personalization to better engage, retain and reactivate customers
Build a strong understanding of customer segmentation, behavior and consumer insights to leverage in marketing campaigns that drive customer LTV.
Implement & manage personalized trigger marketing communications in an effort to better engage and convert customers through email, push notifications and SMS (future).
Develop a deep understanding of what resonates with our customers, sharing best practices cross-channel to improve end-to-end customer journeys.
Run reporting and analytics to understand performance and identify trends to make recommendations for improvements
Monitor email KPIs including deliverability and data hygiene
3-5 years of experience within Online Marketing or eCommerce, with strong analytical component. Startup experience a plus.
3+ year managing email marketing program, some experience managing push notifications and/or SMS.
Advanced knowledge of Excel and a firm grasp of formulas and logic
Passion for ecommerce, online marketing, and staying on top of emerging trends
Motivated and quick to learn; takes initiative and thrives in a start-up environment
Able to multi-task, think analytically, and work independently
Comprehensive total rewards package that includes competitive salary, health benefits and 401k
Generous paid time off & work from home policy
Dynamic career growth opportunities
A fun, creative and mission-driven work environment
Team outings and afterwork events
Stadium Goods is committed to being an inclusive workplace where diversity in all its forms is celebrated. We make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other classification protected by applicable federal, state or local laws or ordinances. If you require special accommodation, please let us know.
Associated topics: customer care manager, customer service manager, director, expertise, lead, manager, operations manager, product support, review, team manager
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.