• Worldwide Business Research
  • $77,920.00 -127,920.00/year*
  • New York , NY
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 201 E 45th St

At WBR, marketing starts with people, and we re looking for a customer-centric marketing assistant to join our thriving event marketing department. The ideal candidate will have experience in outbound or inbound marketing activities, and a creative mind to help keep our conferences fresh and competitive.

Our team needs someone with the ability to collaborate with a team of thinkers and doers, and to have a strong capacity for managing multiple tasks at one time. He/She will be expected to prepare and present ideas and deliverables on a regular basis, and research market trends and industry data to help us stay on the cutting edge.

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Benefits:

Competitive Salary, Profit Share Bonus, Medical/Dental, FSA, HSA, Transit/Parking Account, 401(K) Matching, Life/Accidental, $2,500 Employee Referral Incentives, PTO Progression, 10 Paid Holidays, Business Casual Dress Code, Learning and Development, Social Outings, Summer Fridays, Holiday Parties, Free Snacks, Vending Machine, and Bean-to-Cup Coffee Machine.

About Us:

WBR (Worldwide Business Research) is the world leader in B2B focused conference events. Founded in 1996, the company produces over 120 conferences yearly designed to offer the leaders of emerging and established companies across multiple industries with actionable insights, educational discussions, and networking opportunities to inform and transform how they do business now and in the future.

Requirements

  • 0 to 2 years experience in online or digital marketing, advertising, or event marketing
  • BA/BS in Marketing, Communications, Sales, or Psychology
  • Strong time management skills and the ability to simultaneously manage projects
  • Exceptional oral and written communication skills, and presentation ability
  • Keen attention to detail and the ability to maintain timely and accurate records
  • Strong communication skills and the ability to interface with many stakeholders
  • Excellent team player with relationship-building in their DNA
  • Results driven, with a commercial and customer focus


Objectives of this Role:

  • Assist with web page design, web copy, messaging, content layout and placement
  • Support email marketing, direct mail campaigns, and digital initiatives to attract attendees
  • Research and analyze market patterns, the general news cycle, and consumer trends
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals
  • Generate media lists, sponsor lists, partner lists, and handle list management
  • Gain competitive and market intelligence on related industry events
  • Develop a marketing schedule of promotional activity surrounding an event
  • Create analytics reports, pulling data on views, clicks, responses, etc.
  • Pay close attention to deadlines and budgetary guidelines


Preferred Qualifications:

  • Quickly learns the necessary messaging for our targeted audience members
  • Grasps our key marketing performance metrics and leverages the appropriate tracking tools
  • Successfully manages several projects across multiple shows
  • Has a genuine interest and passion for the live events industry
  • Hands-on experience developing campaigns and promotions
  • Professional certification including PCM a plus
  • Strong technology skills and internet research skills
  • Shows the ability to work well within teams, is self-motivated, and shows initiative


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Benefits

Competitive Salary, Profit Share Bonus, Medical/Dental, FSA, HSA, Transit/Parking Account, 401(K) Matching, Life/Accidental, $2,500 Employee Referral Incentives, PTO Progression, 10 Paid Holidays, Business Casual Dress Code, Learning and Development, Social Outings, Summer Fridays, Holiday Parties, Free Snacks, Vending Machine, and Bean-to-Cup Coffee Machine.



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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